There is a growing and controversial movement of men who call themselves G0y. They are men who are attracted to men but have grown disgusted of "Gay" male culture and anal sexual practices. Below is a snippet from a G0y website, which can best explain what this new identity and movement is all about...
"G0YS (Spelled with a ZER0) are guys who find men physically & emotionally attractive, but (for whatever reason) are offended with the stigmas that currently define the 'gay community' in the public psyche. G0YS recognize that the prominent facets of the "gay-male" community tend to embrace every gender-bending act, fetish & affectation; --And include those things in the general specter of the image that "gay" projects publicly. The easiest to observe example is the commonly used acronym "GLIT" (sometimes "GLIB") meaning Gay, Lesbian, Intersexed, Transgendered (or BiSexual). The fact that "GAY" is grouped with "Intersexed & Transgendered" is evidence to our primary point showing what the term "GAY" has morphed into. G0YS reject those associations completely & consider it a form of gender-prejudice against men who love men.
Behaviorally: Anal-sex is innately shunned by g0ys - as it represents the ultimate form of sexual disrespect whether male/male or male/female. Other distasteful stereotypes include (but are not limited to): Effeminate behavior, extreme passivity (like cowardice) & drag. G0YS don't call other men "girl", "bitch", "queen", etc. You probably get the idea.
What G0YS embrace is masculinity in it's purest forms. Many G0YS are GAY, or (usually)-BI identified men (who might wear those labels IF they were not aware of the G0Y movement). Many G0YS are STRAIGHT identified (involved in marriage or exclusive relationships with women) also - but have these deep feelings for masculine affection nonetheless (whether ever acted upon or not). Many of these men have had 1 or more sexual encounters with other men (not anal) & lack the language to describe those feelings & relationships. The term "gay" simply encloses too large a group & offensive associated stereotypes. G0YS place friendships at the top of their proverbial "list". Some of those friendships deepen to a level that is so intimate & personal that sexuality often becomes an element; -- & strong, invisible cords of love, respect & extreme-discretion cover what is an intensely personal thing. The reputation of the flamboyance, promiscuity, filth & bizarre cross-culture of the term "gay" - is seen as an affront to g0y relationships." (http://www.g0ys.org
G0y identified people have become increasingly visible on "Gay/Bi" communities and forums, and not only self-identify as G0y but are critical and even demeaning of those who identify as "Gay."
Please feel free to weigh in about the G0y's versus Gays phenomenon. Is this a new identity or are these men just ashamed to embrace their sexuality?