Levi Strauss Launches ‘Give Them Hope Now’ Campaign

Levi Strauss, the world’s largest jeans manufacture, has announced the launch of their “Give Them Hope Now” campaign supporting the Hetrick-Martin Institute (HMI), home of the Harvey Milk LGBTQ High School.

The goal of Levi’s(R) new, motivational campaign is to help HMI raise $500,000 for their Liquidity Reserve Fund, which will establish a financial safety net to fund HMI’s important work within the lesbian, gay, bisexual, transgender and questioning youth community.

The campaign and its official Web site, www.givethemhopenow.org, will run from May 6 through November 2009 or until the $500,000 fundraising goal is met.

The campaign’s official interactive Web site, www.givethemhopenow.org, will also feature moving personal stories from students, alumni, celebrities and board members; a link encouraging visitors to make donations to the HMI Liquidity Reserve Fund; updates on the campaign’s fundraising progress; and suggestions on other ways to get involved with the cause.

Crossposted via Lez Get Real.

MAC Cosmetics Teams Up With LGBT Community to Fight HIV/AIDS

To date the MAC AIDS fund has raised 128 million dollars to combat HIV/AIDS through donating 100% of their proceeds from their Viva Glam lipgloss sale. The fund made a recent grant of 100,000 dollars to the New York City LGBT Center's Youth Services Initiative.

Please take your time to use their e-contact form or call them at 1-800-588-0070 to thank them.

HRC - Buying for Equality 2009

The Human Rights Campaign has listed their annual publication called "Buying for Equality" which helps consumers identify which companies are supportive of the LGBT community.

According to a Witeck-Combs/Market Research.com study, the buying power of the LGBT community is estimated to be $759 billion in 2009.

Let us use our money wisely. Check out the guide for a comprehensive listing per category and be sure to spread the word!

Click here for a PDF of the Buying for Equality guide.