Levi Strauss Launches ‘Give Them Hope Now’ Campaign

Levi Strauss, the world’s largest jeans manufacture, has announced the launch of their “Give Them Hope Now” campaign supporting the Hetrick-Martin Institute (HMI), home of the Harvey Milk LGBTQ High School.

The goal of Levi’s(R) new, motivational campaign is to help HMI raise $500,000 for their Liquidity Reserve Fund, which will establish a financial safety net to fund HMI’s important work within the lesbian, gay, bisexual, transgender and questioning youth community.

The campaign and its official Web site, www.givethemhopenow.org, will run from May 6 through November 2009 or until the $500,000 fundraising goal is met.

The campaign’s official interactive Web site, www.givethemhopenow.org, will also feature moving personal stories from students, alumni, celebrities and board members; a link encouraging visitors to make donations to the HMI Liquidity Reserve Fund; updates on the campaign’s fundraising progress; and suggestions on other ways to get involved with the cause.

Crossposted via Lez Get Real.