Monday, March 2, 2009

Bank Ad Teaches Transgender Inclusion

An Argentianian bank advertisement for Banco Provincia, features an elderly man discuss and apologize to a transgender woman who he mistreated. It is a short clip, but it is heart warming and empowering to see a financial institution take this bold step.



Email if you would like to thank the bank, Spanish speakers should step to the front of the line.
atencionalclienteBPBA@bapropagos.com.ar

H/T to Bilerico Project.

9 comments:

john said...

OK, I'm a sap, I know, but I teared up over this commercial. It's just beautiful.

Isaac said...

In the translation it's lost how the man employs the feminine pronouns for the transwoman.

Anonymous said...

if only this happened in real life. its a great and empowering commercial but i wont hold my breathe for those to appologize to me

WickedGayBlog.com said...

I love this commercial. I posted this in my blog a while back but think it needs to make a second appearance soon.

Dave

P.S. Thanks for sharing! (I also cried!)

Anonymous said...

Made me smile :)

Hope you're doing good :)

TACKLE YOU HUGS!!!!!!!!!!!!

Laurie :)

ps. you can get my e-mail from bridges...I
would leave it on here but well...

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MsQueer said...

Thanks for this post. I'm putting it on my blog (MsQueer) with link back to you. Nice Job! And, yes, I teared up!!!! MsQ

AndrewTNYC said...

To anonymous above. They ARE apologizing to you. This is very empowering that a big bank would put this out. We have a long way to go. This is a huge step in that direction. The rest of the world will lead. It is my hope that the U.S. will follow. Bless you all my trans brothers and sisters.

Hedo said...

If only the bank where Ludo works had this mindset...

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