UPDATE: "Nike has announced that it has canceled its "That Ain't Right" campaign after it was widely criticized as homophobic by gay bloggers and advertising critics. Via ESPN, here is Nike's statement:
Nike is strongly opposed to discrimination of any kind and has a long history of supporting athletes regardless of their sexual orientation. The advertisement in question is based purely upon a common insight from within the game of basketball -- the athletic feat of dunking on the opposition, and is not intended to be offensive.
However, after listening to concerns expressed around specific executions, we have decided to drop them from the campaign to underline our ongoing commitment to supporting diversity in sport and the workplace.
Nike has a strong record of support for diversity and is proud to have been honored with a 100 percent score over several consecutive years in the Human Rights Campaign Foundation's Corporate Equality Index.(Joe My God)
Nike has released this ad and has plastered them along with others showing athletes faces pushed into crotches in an effort to demonstrate humiliation. Other tag lines seen on ads are “Your mama won’t let you come home after this. What would she tell the neighbors?” The ad campaign was created by Wieden+Kennedy.
Tell Nike that these ads create an atmosphere of homophobia and associate gay acts with shame and embarrassment.
Nike's E-contact form - click here!
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