MillerCoors a beer company marketing its Miller Lite brand has created two commercials that embraces sexist and transphobic ideas. One commercial features a man asking the bartender for a light beer. She asks him if he cares how it tastes and since he doesn't she tells him that when he starts caring he should "take off his skirt" and get a Miller Lite. The man looks obviously humiliated and the commercial then says "man up" He then goes to his friends saying "check it out, I lost the skirt and got a Miller Lite."
The other ad features a man asking the bartender for a light beer, she asks if he cares how it tastes. He responds that he does not, and she says "when you start caring put down your purse and I'll give you a Miller Lite."
What do these commercials teach us? That women can't handle a "real beer" and that men who drink other light beers are sissies. In order to fit the image of a true masculine heterosexual male, you should lose the "skirt or purse" by purchasing a Miller Lite.
Tell MillerCoors to drop this sexist and genderphobic ad.
Contact MillerCoors corporate offices via e-contact or by phone at 1-800-645-5376.
Tuesday, May 25, 2010