Thursday, May 7, 2009

Levi Strauss Launches ‘Give Them Hope Now’ Campaign

Levi Strauss, the world’s largest jeans manufacture, has announced the launch of their “Give Them Hope Now” campaign supporting the Hetrick-Martin Institute (HMI), home of the Harvey Milk LGBTQ High School.

The goal of Levi’s(R) new, motivational campaign is to help HMI raise $500,000 for their Liquidity Reserve Fund, which will establish a financial safety net to fund HMI’s important work within the lesbian, gay, bisexual, transgender and questioning youth community.

The campaign and its official Web site,, will run from May 6 through November 2009 or until the $500,000 fundraising goal is met.

The campaign’s official interactive Web site,, will also feature moving personal stories from students, alumni, celebrities and board members; a link encouraging visitors to make donations to the HMI Liquidity Reserve Fund; updates on the campaign’s fundraising progress; and suggestions on other ways to get involved with the cause.

Crossposted via Lez Get Real.


Christopher Stribley said...

Thanks for this informative post about this Levi's campaign.

Anonymous said...

Levi's are the only jeans that fit my body
right...They are also the only ones that my
son will wear...




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